To evoke a story that uses a mystical change of form to teach the protagonist a lesson through fear and pain, I’ve focused on using type and simple silhouettes to evoke image. This use will hopefully reflect the idea of the story itself, changing one form into another.
My mood boards show how type can be used to create image in various ways, and how simple silhouette shapes can be boldly evocative. This ties directly to the emotive content of the story itself – emotions can be incredibly strong and bright in us – especially in situations of duress, so this treatment reflects that idea.
My visuals, in bold outline, complement those emotions and actions, making large the emotional content of each spread. This should draw the reader through the book, as the visuals set the emotional tone and colour that reflects the progression of the story.
In looking at typography, initially I explored combining a serif face traditional in story telling, with a strongly stylised feature text. On combining examples, I realised that almost all of the combinations were too stylised – that strong simple visuals were best complemented by a simple sans typeface combined with a strong slab serif that would work to build strong feature text without actually being decorative in itself. Simple and bold in both image and type seemed the best combination for this story.
As my approach is simple, I used the iPad to colour existing sketches, as I will refine individual spreads as I begin artwork. At this time I have no refinement changes to the draft concept from last week – concentration has been on type as image.
The draft of the first spread was taken to artwork stage as there was no simple way to do this as a sketch. The result is here:
This is more a proof of concept than finalised artwork, although I expect the elements to remain similar enough to this.